40 Shades of Fenty

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40 Shades of Fenty B


By Lyka Mae P. Chiang

The entire virtual world is virtually screaming because our favorite female artist Rihanna finally dropped her highly anticipated makeup line dubbed as “Fenty Beauty.”

The collection, which was launched last September 7, includes foundations with a whopping 40 shades—from the fairest of the fairs to the darkest of the darks!

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[https://www.instagram.com/p/BZOPtx2FH7D/?taken-by=fentybeauty]

Many beauty enthusiasts commend the singer for releasing such a wide range of shades. During the launch, the Hollywood singer explained why she decided to go through with it.

“There’s so many different shades—there’s red undertones, there’s blue undertones, there’s green undertones, there’s pink undertones, there’s yellow—and you just never know, so you want people to appreciate the product and not feel like ‘Oh, that’s good but it only looks good on her,’” Rihanna said.

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Inclusive makeup is a problem that women of different races often encounter. It’s either there is never a dark enough shade for their skin tone or there is never a fair enough. But with the singer stepping up the game and setting such a high standard for cosmetics, other brands should really look out for what she has stored for her next releases.

Aside from the foundation, the collection also features contouring concealing and highlighting sticks, compact highlighters, compact powders, brushes and sponges, universal lip gloss, and blotting papers.

Another cult fave from the makeup line is the Killawatt Freestyle Highlighter in the shade Trophy Wife. Just look at the glow it gives to these beauties.

https://www.instagram.com/p/BY5OF0xFl7I/?taken-by=fentybeauty

https://www.instagram.com/p/BY5OF0xFl7I/?taken-by=fentybeauty

https://www.instagram.com/p/BY4P-U0BD3f/?tagged=trophywife

https://www.instagram.com/p/BY4P-U0BD3f/?tagged=trophywife

https://www.instagram.com/p/BY84FQyAMu2/?tagged=trophywife

https://www.instagram.com/p/BY84FQyAMu2/?tagged=trophywife

 

Rihanna also made it apparent that the products are cruelty-free, meaning they don’t test on animals. This has been a long time issue for makeup brands, and the beauty community has recently been advocating against the use of products that are still tested on animals.

Indeed, there’s no stopping a woman like Rihanna from empowering other women through such an act. The effort she exerted to create the formula of her wonderful line didn’t just make the beauty community rejoice but she was also able to break barriers and embrace diversity around the world.

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