Filipino millennials, the youngest denture wearers in Asia

Share us onShare on FacebookShare on Google+Tweet about this on TwitterEmail this to someone

GlaxoSmithKline (GSK) Consumer Healthcare and the Philippine Prosthodontic Society (PPS) launched a public education campaign called #NewKindofConfidence to jumpstart conversations about wearing dentures and teach the importance of proper denture care and hygiene. (From left) GlaxoSmithKline Consumer Healthcare Philippines Oral Health Category Lead Leanne Jacinto-Ledesma and General Manager Ritesh Pandey, and Philippine Prosthodontic Society Outgoing President Dr. Anthony Gutierrez, Jr. and Incoming President Dr. Danilo Magtanong.

GlaxoSmithKline (GSK) Consumer Healthcare and the Philippine Prosthodontic Society (PPS) launched a public education campaign called #NewKindofConfidence to jumpstart conversations about wearing dentures and teach the importance of proper denture care and hygiene. (From left) GlaxoSmithKline Consumer Healthcare Philippines Oral Health Category Lead Leanne Jacinto-Ledesma and General Manager Ritesh Pandey, and Philippine Prosthodontic Society Outgoing President Dr. Anthony Gutierrez, Jr. and Incoming President Dr. Danilo Magtanong.


A study shows that the Philippines has the highest number of denture wearers in Southeast Asia — 1 in 3 adults or nearly 30 million Filipinos. But what’s more surprising is that almost half of the denture wearers are aged 18 to 34 —also known as the millennial or Gen Z cluster.

Although having false teeth, may it be partial or full, is prevalent in the country, there is a stigma attached to wearing them so there is little discussion about the topic. As a result, most denture wearers exercise poor cleansing and maintenance. Approximately 16 percent of this population do not clean their dentures.

To address the need to educate the public on proper denture care and hygiene, GlaxoSmithKline (GSK) Consumer Healthcare partners with the Philippine Prosthodontic Society (PPS) to launch a public education campaign #NewKindOfConfidence.  It aims to jumpstart conversations on this mostly taboo subject and teach the importance of taking care of dentures.

Understanding the younger denture wearers 

Younger people in general have to deal with a lot of insecurities when it comes to their appearance. Anything that would differentiate themselves from their peers can be a source of worry. Embarrassed, wearers are reduced to hiding the fact they have dentures.

As part of the awareness and educational campaign, GSK Consumer Healthcare and PPS are launching the first ever Denture Care Day in the country, marking June 25 as the annual celebration. The event centers around a series of informative and personal talks that highlight what wearers face every day. Actual young denture wearers share their insights on how proper denture care and hygiene play a big role in overcoming the barriers and limitations of wearing dentures.

GSK Consumer Healthcare and PPS introduced the first ever Denture Care Day in the country, marking June 25 as the annual celebration. The event kicked off with a series of informative and personal talks that highlight what denture wearers face every day.

GSK Consumer Healthcare and PPS introduced the first ever Denture Care Day in the country, marking June 25 as the annual celebration. The event kicked off with a series of informative and personal talks that highlight what denture wearers face every day.

“The number of people with false teeth in the country is growing and diversifying, with younger generations now taking a big share of the market,” says Ritesh Pandey, GSK Consumer Healthcare Philippines General Manager. “This age group enjoys an active lifestyle, putting prime concern on living life to the fullest. However, Filipinos perceive having dentures as hindrance in doing even the simplest things such as eating, laughing and getting intimate with their partners. We want to give young denture wearers a new kind of confidence to go about their everyday lives carefree and without distractions by providing specialized denture care solutions.”

Specialized care for dentures

Unlike real teeth, dentures are softer and more sensitive. That’s why the number one denture brand Polident developed innovative solutions to address common distractions of having false teeth.

 (From left) GSK Consumer Healthcare Philippines Oral Health Category Lead Leanne Jacinto-Ledesma and General Manager Ritesh Pandey, Koi Grey, Mae Gomez, Jam Manalo and Kathlene Figuracion, and resource speaker Dr. Aimee Yang-Co


(From left) GSK Consumer Healthcare Philippines Oral Health Category Lead Leanne Jacinto-Ledesma and General Manager Ritesh Pandey, Koi Grey, Mae Gomez, Jam Manalo and Kathlene Figuracion, and resource speaker Dr. Aimee Yang-Co

Using toothpaste when cleaning dentures can cause microscopic abrasions where food and plaque builds up. This causes stains and deterioration of the denture frame, compromising the support it gives to the wearer. Polident’s cleanser tablet has a 4-in-1 cleansing system that is gentle on denture material, cleans without scratching, kills 10x more bacteria, and provides deep clean in just 10 minutes. The tablet only needs to be dissolved in water where false teeth are soaked for deep cleansing.

GSK Consumer Healthcare, together with its partners, addressed the need to educate the public on proper denture care and hygiene. (From left) GSK Consumer Healthcare SEA Communications and Government Affairs Director Sharon Mak, GSK Consumer Healthcare Philippines Oral Health Category Lead Leanne Jacinto-Ledesma, General Manager Ritesh Pandey, Mercury Drug Corporation Vice-President for Merchandising Cora Lim, PPS Outgoing President Dr. Anthony Gutierrez, Jr., Incoming President Dr. Danilo Magtanong, and GSK Consumer Healthcare Philippines Expert Sales Manager Michael Mallari

GSK Consumer Healthcare, together with its partners, addressed the need to educate the public on proper denture care and hygiene. (From left) GSK Consumer Healthcare SEA Communications and Government Affairs Director Sharon Mak, GSK Consumer Healthcare Philippines Oral Health Category Lead Leanne Jacinto-Ledesma, General Manager Ritesh Pandey, Mercury Drug Corporation Vice-President for Merchandising Cora Lim, PPS Outgoing President Dr. Anthony Gutierrez, Jr., Incoming President Dr. Danilo Magtanong, and GSK Consumer Healthcare Philippines Expert Sales Manager Michael Mallari

Denture frames also do not adjust to the growth or shrinkage of the mouth’s bone structure. As a result it gradually becomes loose, making a gap between the frame and the oral walls. When this happens, food gets trapped in the gaps and causes gum irritation and bad breath. Polident offers adhesives to close the spaces and keep dentures in place for a natural feel and look of the teeth.

 (From left) GlaxoSmithKline Consumer Healthcare Philippines General Manager Ritesh Pandey, Oral Health Category Lead Leanne Jacinto-Ledesma and SEA Communications and Government Affairs Director Sharon Mak


(From left) GlaxoSmithKline Consumer Healthcare Philippines General Manager Ritesh Pandey, Oral Health Category Lead Leanne Jacinto-Ledesma and SEA Communications and Government Affairs Director Sharon Mak

You may also like...