How surf town locals are adapting to changing times

Share us onShare on FacebookShare on Google+Tweet about this on TwitterEmail this to someone


San Juan, La Union merchants share how new payment technologies keep the laid-back vibe going

Even with its increasing number of visitors week in and out, San Juan, La Union prides itself in maintaining its laid-back vibe for which people keep coming back. The growing number of establishments—from hostels, to cafés and food joints—are locally owned, employ surf town residents, and ensure that they do their part in preserving what’s quintessentially Elyu(the locals’ moniker for La Union).

Being located in one of the country’s most popular out-of-town destinations, merchants in San Juan know that making transactions convenient for their customers is key to their success.

Kiddo Cosio, Owner, El Union Coffee

Kiddo Cosio, Owner, El Union Coffee

Owning a café that boasts of homey and relaxed interiors, Kiddo Cosio describes El Union as a place that encourages conversations among people. “I started to live a more human life and not be at the mercy of our routine—we have made our routines serve us,” Kiddo shares.With the growing number of visitors at El Union, Kiddo says ensuring service is speedy to meet the demand is essential. The recent launch of cashless payments through PayMaya QR allowed Kiddo and his baristas to complete transactions faster and more easily, freeing them up to have more conversations with their customers.

Denny Antonino, Owner, Papa Bear

Denny Antonino, Owner, Papa Bear

Denny Antoninothought of putting up an Asian smokehouse restaurant in the small surf town when he decided to leave the city. Much like the visitors who come in, “I wanted to try something new,” he shares.Despite bring fairly new to the area, Denny’s Papa Bear has gained a following for its variety of smoked and cured meats. Just how popular has Papa Bear become? There were times he had to close shop early; on some days, there were simply more guests than his pantry could handle. Fixing his inventory issues and using the PayMayaQR code as a mode of payment have allowed Denny and his “cubs” (what staff at Papa Bear is called) focus on serving visitors so they can enjoy their food and La Union experience.

Rosalie Aquino, Owner, Beach Bum Food Park

Rosalie Aquino, Owner, Beach Bum Food Park

Beach Bum owner Rosalie Aquino said putting up food establishments in one spot was a risk she willingly took, as it was what’s needed “to stand out and expand here in San Juan.”Variation is the number one selling point at Beach Bum. From pizzas, grilled meats, down to shaved ice cone, Beach Bum caters to different foodie tastes.Rosalie credits the recent launch of cashless payments through PayMaya QRwith enabling her and her team to manage their inventory and have an easier way to check on their sales.

With businesses in San Juan continuously expanding, locals are increasingly looking to solutions that help them focus more on what they have to offer, and engage with their customers. In a span of three months, merchants and visitors in San Juan, La Union have experienced the convenience PayMaya QR offers.

“When we established the PayMaya QR payment system in San Juan, we wanted to make it easy for merchants to accept payments. We also wanted visitors to the surf town to be able to walk around the beach cashless but still get to enjoy the best of what the community has to offer,” said Paolo Azzola, COO and Managing Director at PayMaya Philippines.

Soon, more communities will also have this flexible payment option, and be able to experience the benefits and convenience of cashless payments. To find out more about PayMaya, log on to or follow @PayMayaOfficial on Facebook, Twitter, and Instagram.

About PayMaya

PayMaya Philippines is the pioneer in mobile money and digital payments with established brands such as PayMaya, the first prepaid online payment app that enables the financially underserved to pay online without a credit card; PayMaya Business, the company’s system solutions provider that allows businesses to receive online and card payments anytime, anywhere; and Smart Money, the world’s first e-wallet linked to a mobile phone. PayMaya Philippines is the digital financial services arm of PLDT and Smart’s digital innovation unit, Voyager Innovations.

For Press Inquiries only:

Khristine Dela Cruz

Media Relations Manager

Ogilvy Philippines

You may also like...