Mondelez Philippines introduces belVita breakfast biscuit for mornings on the go
Enjoy a delicious breakfast every morning even while on the go as the well-loved breakfast biscuit that has helped energize consumers the world over finally makes its debut in the Philippines.
BelVita is the first-ever breakfast biscuit from Mondelez Philippines which aims to address consumers’ growing needs for convenient and delicious well-being snacks.
Expanding in the well-being space
“We live in a fast-paced world where people have increasing awareness of their well-being needs but are sometimes challenged by the lack of time to prepare and eat a balanced breakfast. Their preferences are evolving and they want snacks that are not only delicious but offer convenience and good nutrition. We see belVita entering the breakfast category by creating this new biscuit occasion.We envision belVita to energize this well-being space,” said Anna Sapitan, Mondelez Philippines’ Marketing Manager for the Biscuits Category.
Several studies confirm that this accelerated shift to convenient well-being products in the snack industry is well-founded. Reference from the Philippines’ adult energy and nutrient intakes study published in the Federation of American Societies for Experimental Biology (FASEB) Journal in 2013 identified 1 out of 5 adults in Philippines tend to skip breakfast. It is also noted in the Food and Nutrition Research Institute 2013 Dietary Survey that only a third or 31.5% of households in urban areas are able to meet their energy requirements for the day. And in the National Capital Region, 1 in 10 or 13% of households consume their breakfast outside their homes.
Specially created for breakfast
“Belvita is specially designed for breakfast,” said Princess Landicho, Mondelez Philippines Brand Manager. “Just pair it with a serving of dairy products and fruit for a balanced breakfast to help kick start your morning with energy. It is also a great way to snack on the run because of its convenient packaging.”
“BelVita breakfast biscuits are made with whole grain cereals, which include whole wheat and oat, and are fortified with vitamins and minerals such s Vitamin A, B1, B2, B3, D, calcium, iron and zinc.And thanks to more than 15 years of research, belVita is also baked using a special gentle baking process, which helps to preserve the nutrition quality of our cereal ingredients,” Landicho added.
Just like any young couple, Karylle and Yael live a hectic and active lifestyle. With their life goals, they know that breakfast is very important. It’s the time they get their energy for a long list of activities ahead. “Breakfast is sometimes the only meal we get to enjoy together with our many commitments. This is why belVita breakfast biscuit is ideal for the lifestyle we have. We try eat a balanced breakfast every morning so we pair belVita with a piece of fruit and a glass of milk and we know we have everything we need to jump start our day,” Karylle shared. As for the taste, Yael likes how tasty and easy it is for him to have his breakfast. “I like belVita not only because it is convenient to eat but also because it’s really yummy. It’s easy to reach for and it fills me up just right. When I want a convenient breakfast, it’s the perfect go-to,” Yael mused.
First launched in 2011 in the United Kingdom as a breakfast biscuit, this global breakfast icon is sold in more than 50 countries. Locally, belVita is available in two flavors: Milk and Cereal and soon Honey and Chocolate. It is available in 4-piece box with an SRP of P30.50 and the single 20g pack worth P8.25 which contains two delicious and filling biscuits.
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About Mondelez Philippines Inc.
Mondelez Philippines has been creating more moments of joy by providing consumers with delicious snack products since 1963. Its product portfolio includes:Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies,Tiger energy biscuits, belVita breakfast biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates.The company employs about 400 people in the Philippines, with a manufacturing facility in Parañaque City.